When revenue flattens, the instinct is to do more: more posts, more events, more proposals. Occasionally that works. More often it adds workload without changing the result.
The problem is usually connection, not effort
In most growing businesses, positioning, marketing, sales and delivery have been built at different times by different people. Each part may work reasonably well on its own. The losses happen between them: the enquiry that nobody follows up, the campaign that attracts the wrong client, the promise sales makes that delivery cannot keep.
Three questions worth asking
- Can every member of the team describe who you serve best in the same way?
- Do you know what happens to an enquiry in the first 48 hours?
- Can you link at least one marketing channel to revenue?
If the answer to any of these is no, adding more activity will mostly add noise. Fixing the connections first tends to make existing effort count for more.
The MaverX Growth Score™ looks at ten of these connections and shows where the gaps are.